I'm Sandra.


I like to think of myself as a creative strategist. In a nutshell, I'm passionate about finding creative solutions to real business problems. In my 10+ years in the business, I've been fortunate to work on both sides of the agency-client fence. And, at some of the best companies in the world, including some of best agencies and at the largest bank in the country. I've built brands from scratch, created internationally recognized advertising campaigns and most recently, lead a team of integrated strategists at one of Canada's most awarded agencies. Still reading? Good. Let's work on something cool.


Brand and communication strategy

Creative strategy and ideation

Digital strategy

Social Strategy

Communication planning

Connection planning

Insight mining and problem identification

Overall solver of problems